At EverPeak Resorts, we believe in transparency on and off the slopes. This policy details how we use cookies to enhance your digital experience as you discover the world's premier mountain escapes.
Welcome to EverPeak Resorts ("we," "us," or "our"). As you explore our comprehensive guides to top-rated ski destinations, access real-time snow reports, and book your perfect winter getaway, we use various technologies to ensure our website functions correctly, is secure, and provides you with a personalized user experience. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.
By continuing to browse or use our Site, you agree that we can store and access cookies and other tracking technologies as described in this Policy.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
Cookies are not programs; they cannot contain viruses or malware. They serve as a "memory" for the website, allowing it to recognize your device when you return. For example, cookies enable us to remember your preferred currency (USD, EUR, CHF) when viewing lift pass prices or keep you logged into your EverPeak account as you navigate between our Slope Game and the Alpine Blog.
Categories by Duration:
Session Cookies: These are temporary cookies that expire and are automatically erased whenever you close your browser window. We use session cookies to grant you access to content and to enable commenting (things you have to log in to do).
Persistent Cookies: These usually have an expiration date far into the future and stay in your browser until they expire, or you manually delete them. We use these to better understand usage patterns so we can improve the site for our mountain-loving community.
2. How We Use Cookies
At EverPeak Resorts, we use cookies for several critical reasons relating to the adventurous and sophisticated nature of our brand:
Essential Operations: To enable you to navigate the website and use its features, such as accessing secure areas where you book exclusive lodging deals.
Performance & Analytics: To analyze how our visitors use the website (e.g., which ski guides are most popular, or if users encounter errors on the snow report page) so we can improve functionality.
Personalization: To remember choices you make, such as your language or the region you prefer for ski news, providing a more tailored experience.
Marketing: To deliver relevant advertisements to you on third-party platforms about ski pass deals and winter gear based on your interests.
3. Types of Cookies We Use
We use four main categories of cookies. Below is a detailed breakdown of the specific cookies used on the EverPeak Resorts platform.
A. Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
Without these cookies, services like booking a resort stay or logging into the Slope Runner game cannot be provided.
Cookie Name
Purpose
Duration
EPSessionID
Identifies your unique session to maintain login state and shopping cart contents.
Session
Consent_Status
Stores your acceptance of our cookie policy so the banner doesn't reappear.
1 Year
Security_Token
Used to prevent Cross-Site Request Forgery (CSRF) attacks during booking.
Session
B. Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular (e.g., Aspen vs. Zermatt guides) and see how visitors move around the site.
Cookie Name
Purpose
Duration
_ga (Google Analytics)
Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
2 Years
_gid
Used by Google Analytics to distinguish users.
24 Hours
perf_timing
Measures load times of snow report data to ensure real-time accuracy.
Session
C. Functionality Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages (such as live weather widgets).
Cookie Name
Purpose
Duration
weather_loc
Stores your last searched mountain location to show local weather immediately upon return.
30 Days
currency_pref
Remembers your selected currency for displaying booking prices.
Persistent
D. Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests (e.g., "Advanced Snowboarding") and show you relevant ads on other sites.
Cookie Name
Purpose
Duration
_fbp (Facebook)
Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers.
3 Months
ads_r_us
Used to track conversion from our newsletter's exclusive deals.
30 Days
4. Third-Party Cookies
In some special cases, we also use cookies provided by trusted third parties. The following section details which third party tracking you might encounter through this site.
Google Analytics: One of the most widespread and trusted analytics solutions on the web for helping us understand how you use the site and ways that we can improve your experience.
Social Media Buttons: We use social media buttons (Facebook, Instagram, Twitter) and/or plugins on this site that allow you to connect with your social network in various ways. For these to work, social media sites will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
Embedded Content: Some of our blog posts may include embedded videos (e.g., from YouTube or Vimeo) showing ski runs or resort tours. These providers may set their own cookies.
5. Managing Your Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided below or by setting or amending your web browser controls.
Browser Controls
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. Use the "Help" function in your browser for more details.
When you first visit our website, we show you a pop-up banner with an explanation about cookies. As soon as you click on "Accept All", you consent to us using the categories of cookies and plug-ins as described in the pop-up and this Cookie Policy.
You can disable the use of cookies via your browser, but please note that our website may no longer work properly. Specifically, the "Slope Game" and "Member Booking" features require cookies to function.
7. Updates to This Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
8. Contact Information
If you have any questions about our use of cookies or other technologies, please email us or contact us by post:
EverPeak Resorts Attn: Data Privacy Officer 100 Alpine Way, Summit Suite Denver, CO 80202 USA
