Privacy Policy

1. Introduction

Welcome to EverPeak Resorts ("we," "our," or "us"). We operate a premier platform dedicated to helping you discover the world's premier ski resorts and mountain escapes. Whether you are using our website to check real-time snow reports, play our interactive games, or book your next winter lodging, we value the trust you place in us to handle your personal data.

This Privacy Policy creates a legal agreement between you and EverPeak Resorts regarding the collection, use, and disclosure of your personal information. By accessing our website, using our "Slope Game," or subscribing to our "Alpine Blog," you acknowledge that you have read and understood this policy.

Our commitment is simple: we treat your data with the same respect and care that we apply to our curated mountain experiences. We do not sell your personal data to data brokers.

2. Information We Collect

We collect information in three primary ways: information you provide directly to us, information collected automatically through your use of our services, and information from third-party sources.

A. Information You Provide Directly

• Account Information: When you register for an account or subscribe to our newsletter, we collect your name, email address, and password.
• Booking Details: If you use our platform to initiate a booking capability, we collect destination preferences, travel dates, number of guests, and necessary contact information to facilitate the reservation with our resort partners.
• Communications: When you contact our support team or respond to surveys, we collect the content of those messages.

B. Information Collected Automatically

• Device Data: We collect information about the device you use to access EverPeak Resorts, including IP address, browser type, operating system, and mobile device identifiers.
• Usage Data: We track your interactions with our site, such as the ski resorts you view, the time spent on our "Slope Game," and the blog posts you read.
• Location Data: With your consent, we may collect approximate location data based on your IP address to suggest nearby mountain escapes.

3. How We Use Your Information

We use the collected information to provide, maintain, and improve our services to ensure you have the perfect winter getaway.

• Service Delivery: To display relevant ski resort guides, snow reports, and facilitate booking deals.
• Personalization: To tailor content, such as recommending snowboarding destinations based on your previous viewing history.
• Communication: To send you technical notices, security alerts, and administrative messages. If you have opted in, we send marketing emails regarding exclusive ski pass deals.
• Game Functionality: To maintain high scores and leaderboards for the "Slope Runner" interactive game.
• Legal Compliance: To comply with applicable legal obligations and enforce our Terms of Service.

4. Information Sharing and Disclosure

We do not sell your personal information. We disclose your data only in the following circumstances:

• Service Providers: We share data with trusted third-party vendors who assist us in operating our website, processing analytics (e.g., Google Analytics), and sending emails. These providers are contractually bound to protect your data.
• Resort Partners: When you express interest in a specific deal or click to book, necessary referral data may be shared with the specific resort or lodging provider to facilitate your transaction.
• Business Transfers: If EverPeak Resorts is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose information if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws or respond to a court order.

5. Data Security

We employ sophisticated technical and organizational measures to protect your personal data. This includes the use of SSL (Secure Socket Layer) encryption for data in transit and robust access controls for data at rest.

However, no internet transmission is completely secure. While we strive to protect your data, we cannot guarantee its absolute security. You constitute the first line of defense; please keep your account credentials confidential.

6. Your Privacy Rights

Depending on your location, you may have specific rights regarding your personal information.

GDPR (European Union & UK)

If you are a resident of the EEA or UK, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data ("Right to be Forgotten").
• Object to the processing of your data for direct marketing.
• Request data portability.

CCPA/CPRA (California Residents)

California residents have the right to:

• Know what personal information is collected, used, shared, or sold.
• Delete personal information held by EverPeak Resorts.
• Opt-out of the sale of personal information (Note: We do not sell data).
• Non-discrimination for exercising your privacy rights.

To exercise any of these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies, beacons, and similar technologies to enhance your experience. These technologies allow us to recognize your browser and capture certain information.

• Essential Cookies: Necessary for the website to function (e.g., login sessions).
• Performance Cookies: Allow us to count visits and traffic sources to improve performance.
• Functional Cookies: Enable enhanced functionality and personalization.
• Targeting Cookies: May be set by our advertising partners to build a profile of your interests.

You can control cookies through your browser settings. For detailed information, please view our Cookie Policy.

8. Third-Party Services

Our website contains links to third-party websites, including ski resorts, booking engines, and social media platforms. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to read the privacy policies of any website you visit.

9. Children's Privacy

EverPeak Resorts is not directed to individuals under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information. Parents who believe their child has submitted data to us should contact us immediately.

10. International Data Transfers

EverPeak Resorts is based in the United States. If you are accessing our services from the European Union or other regions with laws governing data collection and use, please note that your data will be transferred to and processed in the United States. By using our services, you consent to this transfer.